2026 U.S. Consumer Research

Gift Giving Statistics

Current spending and shopping figures for the occasions people mark with a thoughtful gift: Valentine’s Day, Mother’s Day, Father’s Day, and Easter.

Last updated September 7, 2026. Figures are drawn from National Retail Federation consumer surveys conducted with Prosper Insights & Analytics.

At a glance

$119.9 billion

Combined expected consumer spending across these four 2026 gift-giving occasions. Each survey measures a different occasion, so this total is the sum of the reported seasonal estimates.

By occasion

12 statistics worth knowing.

Valentine’s Day

Source: National Retail Federation and Prosper Insights & Analytics, January 27, 2026

$29.1B

Expected U.S. Valentine’s Day spending in 2026, a record high.

$199.78

Average budget per shopper for gifts and celebrations.

55%

Of consumers planned to celebrate.

Mother’s Day

Source: National Retail Federation and Prosper Insights & Analytics, April 21, 2026

$38B

Expected U.S. Mother’s Day spending in 2026, a record high.

$284.25

Average budget per shopper for gifts and celebrations.

46%

Of shoppers said finding something unique or different mattered most when choosing a gift.

Father’s Day

Source: National Retail Federation and Prosper Insights & Analytics, June 10, 2026

$27.9B

Expected U.S. Father’s Day spending in 2026, a record high.

$226.58

Average budget per shopper for gifts and celebrations.

77%

Of consumers planned to celebrate.

Easter

Source: National Retail Federation and Prosper Insights & Analytics, March 24, 2026

$24.9B

Expected U.S. Easter spending in 2026, a record high.

$195.59

Average budget per shopper for Easter purchases.

$3.9B

Expected spending on Easter gifts alone.

Methodology & sources

How these figures were selected.

This page uses the latest available 2026 U.S. holiday consumer surveys published by the National Retail Federation with Prosper Insights & Analytics. The figures describe expected consumer spending and planned shopping behavior, not sales reported by Expressions of GRACE Co.

Cite this page

Expressions of GRACE Co. (2026, September 7). Gift Giving Statistics: 12 U.S. Spending Trends for 2026. Retrieved from https://expressionsofgraceco.com/gift-giving-statistics